BP is credited with being one of the first companies to make a significant grab for the green title with its 2003 "Beyond Petroleum" campaign, via Ogilvy & Mather , New York , emphasizing wind power and solar energy. Landor's Adamson, who helped BP develop its branding effort, said it will still take another five years to determine if the company will be successful in getting the public to think of it as more than just an oil company. "You can be an energy company and call yourself green," Adamson said. "It is harder to be an oil company and totally do it. [But] BP has a holistic approach by aligning the business plans with the marketing promise. They also have the first-mover advantage."
In response to increasing demand for energy with a lower-carbon footprint we have made a major commitment to develop low-carbon sources of energy. In 2005, we launched BP Alternative Energy a business that provides low-carbon power generation solutions. In 2006 we launched a biofuels business that will provide low carbon solutions for transport.
- Helping to develop cleaner fuels for the future.
- Pioneering new carbon storage and ‘gasification’ technologies.
- We are determined to build a sustainable solar business that is both profitable and environmentally beneficial.
- Investing in Solar power and other alternative energies.
- From the refinery in Indiana was allowed to dump mercury into Lake Michigan under a permit issued by the Indiana Department of Environmental Management.
- we support precautionary action on climate change although we recognize that aspects of the science are still the subject of expert debate and not fully proven
- we believe that climate change is a long-term issue, which needs to be tackled over the next fifty years or more. We support urgent but informed action to stabilize greenhouse gas (GHG) concentrations by achieving sustainable long-term emission reductions at the lowest possible cost
- there are many potential contributors to this goal. We support an inclusive approach that acknowledges the existence of many different starting points, perspectives, priorities and solutions
- we believe that governments and businesses must work together to create policy ‘spaces’ in which economic progress, security of energy provision and emissions reductions can be achieved simultaneously. Such spaces can be defined by appropriate policy and regulation, while activity within them will be driven by market mechanisms
While we are rapidly increasing our supply of low-carbon energy we also recognise that the world will continue to need significant quantities of conventional hydrocarbon-based energy to maintain improvements in living standards and economic development for some decades to come. We estimate our customers’ CO2 emissions from the conventional hydrocarbon products we sell were 539 Mte in 20061 . Figures produced on the same basis for 2005 and 2004 were 570 Mte and 606 Mte respectively.