jamie_oliver_narrowweb__300x424,0.jpgWants to make his new restaurant more eco-friendly by installing wind turbines.
Has applied to put two turbines on the roof of Fifteen in Watergate Bay, near Newquay, Cornwall. By harnessing the wind, Oliver hopes to halve the power consumption in his restaurant.
Each turbine measures 1.8m in diameter and would be painted the same colour as the roof, said restaurant director Will Ashworth. "The visual impact will be very low and the environmental impact very high. The only place you will be able to see them from is the beach." Oliver, already reeling from complaints about his London restaurant, is now under assault from environmentalists, who claim Sainsbury's smoked salmon comes from fish farms that damage the environment. It is a celebrity-charged quarrel over the quality of the food we eat. It is a row over whether intensive fish farming is ruining Britain's sensitive marine environment and whether, as some campaigners claim, retailers are putting profits before safety.
Oliver's opponents picketted the restaurant, Fifteen, in a campaign backed by another TV chef, Clarissa Dickson Wright, who says her rival has "sold his soul" to the supermarket giant and become a culinary "whore".
Oliver, the "face" of Sainsbury's, features prominently in its current television campaign, which shows him visiting a salmon farm in Inverness-shire.
But the environmentalists say the fish comes from a farm which has been criticised by the Scottish Environmental Protection Agency (SEPA). They also claim the fish is not good enough to be put on the restaurant menu.
